Marketing Strategies

Marketing

You will need marketing support to help generate traffic to your business. Marketing professionals can assist with print and online advertising, public relations, social media and branding.

Consultants

Marketing consultants play a vital role in helping food businesses thrive in a competitive landscape by bringing specialized expertise in branding, consumer behavior, and market trends to craft strategies that resonate with target audiences

• Tandem Associates provides a full range of marketing consulting services to companies in the food industry, including helping to develop and execute marketing plans.

Branding

Is your product's story or branding not communicating how you would like it to? These organizations can help you create an online presence and define your brand. 

• Nourish Cap: all-in-one website, customer relationship management (CRM), follow-up automation, newsletter, and more platform with marketing strategy services  

• Pulp + Wire: Works in brand and packaging, web design and social media marketing strategies.
• Noelle Roth: Specializes in strategy, visual brand identity, brand collateral, packaging and website design.
• Danni Sinisi: A packaging designer that also works on campaigns, environmental signage and art direction. 
• Jess Glebe: Creative practice that specializes in branding, packaging, messaging and print design.
• Haylee Jordan: Specializes in branding that will help goods stand out on the shelves. 
• Sundry Studios: A studio that is dedicated to creating branding that reflects the unique values and vision of the company.
• Good Bones Studios: Specializes in bold branding for startup tech companies, small businesses and non-profits.
• A Little Better Co: Works in branding but also will help start ups build partnerships with other organizations, and help with marketing and PR, all with the goal of being sustainable and promoting advocacy.

Website Developers

To optimize for success, you will need to launch a website. These companies can help you launch a website that matches your unique branding:

• Being Design: Not just based in web design, this company also specializes in the whole of helping to brand a company, including visual identity and analytics.

Food Media and Public Relations (PR)

People specializing in food media and PR can drive information about your product to your targeted audience and help increase your overall brand recognition. Below are some local PR firms in Philadelphia that work with food businesses:

• Bondfire Media Relations and Consulting: Media relations, consulting, social media, grand openings, product launches, and crisis management.
• Cohere: Design-forward branding and marketing for food, real estate, and hospitality.
• Peter Breslow Consulting & Public Relations: TV, print, social media, and digital marketing.
• Punch Media: Public relations, marketing, media management, events, consulting, and brand development.
• NourishCap: integrated marketing platform, advertising services, content strategy, partnerships, and marketing training  

Marketing Strategies

Customer Engagement: It costs up to 3 times more to get a new customer than sell to a repeat customer. You can use a customer management system or a loyalty program software to stay engaged with customers.

Digital marketing: Consider implementing email marketing strategies to keep your customers and fans engaged with your business. These can be managed though platforms such as Mailchimp.

Social media marketing: Through social media, you can reach a broader audience. Interactive content like creating short videos or posting deals and coupons can help keep your product and services top of mind.