Business Plan Templates:

A business plan will help you understand what you need to get started. You can access a guide for writing your business plan on SBA's website. 

Operating resources: Think about what it will take to run the business each day. Will you need employees? What will the hours of the business be? Will you close for weekends and holidays? 

Overall market plan: This section should answer questions like: Who are the target customers for the business? Are there any businesses providing the same service that might be in competition with your business? Would a particular location in the city be important for your business to succeed?

Cost and sales structure: Each product you sell costs something to make, and each service you provide takes staff time. Carefully calculate your costs so that you know how much you need to charge customers in order to make money.

Financial management and business growth: Using your estimates of what it will cost to open your business, operate, do marketing, and sell to customers, calculate how much money you need to start. Keep in mind that there may be a gap in time between when you start on the path to opening your business and when you receive the first profits. Have a plan to help finance your business and consider reaching out to a Community Development Financial Institution (CDFI), which will provide credit and financial services to entrepreneurs. A business plan is required if applying for funding through a bank.

Every business needs a way to get customers. Write about how you plan to advertise and sell your goods. Make sure to note what those marketing and sales activities will cost and how long they will take.

Understand start up costs: The key to a successful business is preparation. Before your business opens its doors, you’ll have bills to pay. Understanding your expenses will help you launch successfully.

Labs, Organizations and Consultants

These entities support "good food" product development ranging from culinary and food science labs to foundations and networks in the academic and industry worlds. 


  • Drexel Food Lab: "a faculty-mentored interdisciplinary food product design and culinary innovation research lab solving real-world problems in sustainability, health promotion and access"
  • Food, Nutrition, and Human Performance (FNHP) Core Facility: "provide high-quality scientific analyses for individuals, research teams and companies to meet their food and bionutrition needs"
  • Cornell Food Venture Center "Provide assistance to ensure safety and stability of food products entering the marketplace"
  • Eurofins: Provides a "unique range of analytical testing services to the pharmaceutical, food, environmental and consumer products industries and to governments"
  • Invisible Sentinel: Lab testing services in food, beer, wine, and cannabis
  • EMSL Analytical, Inc.: "Provides testing services, sampling supplies, test kits and building inspection tools to identify microbial and chemical exposure risks following storm damage in residential, commercial and institutional properties."
  • Rutgers Innovation Center: "supports established early stage entrepreneurs and existing food companies from concept to commercialization... [providing] business, marketing, food safety, product design and scale up expertise within FDA and USDA certified facilities to help companies successfully build and grow their business."



These consultants are experts in a range of fields; from food science to FDA-compliant labeling. They can be helpful to contact with specific questions, challenges, or requests. 

  • Kantha Shelke: Author, educator, and food scientist "who expedites new product and technology development int he food and nutrition sector."
  • Lauren Swann: Nutrition communications, food & nutrition labeling consultant, writer, registered dietitian at Concept Nutrition, Inc. 
  • Catapult Consulting: Co-packing headhunter, food science R&D
  • Rodeo CPG: "For brands in need of a trusted partner to help with their product development, operations, or retail sales"
  • Cohere: "Specializes in design-forward branding and marketing for hospitality"

Health Standards

Certain guidelines must be followed in order to widely distribute a food product. The guidelines span disciplines including food safety and dietary guidelines. 

Food Safety 

Dietary Guidelines

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